Listening Strategy
Lowe's
Developing a holistic listening strategy that captured insights from across the full employee lifecycle.
About
In an effort to better understand the impact of various workplace moments on the overall employee experience, I proposed an evidence-based implementation of a holistic and strategic suite of listening tools.
Challenge
Prior to this project, the organization had an established annual engagement survey and a newly developed exit survey. However, feedback about other moments in the employee lifecycle were not being captured. The goal of developing a full listening strategy was to ensure both a greater understanding of the employee experience overall and to determine where opportunities for improved retention may exist.
Action
I began by researching the top factors in and barriers to a positive employee experience, as well as how the employee experience (EX) was being measured. Similarly, I determined the current workplace trends that were impacting EX.
Next, I identified 7 key moments in the employee lifecycle that would provide the insights needed by the business. My presentation to leadership included both rationale for running a survey at these points as well as best practices for implementation.
Finally, I provided recommendations for how they could be implemented with our employee population.
Result
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Minimized missed opportunities for feedback and insights
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Mitigated attrition
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Increased employee engagement by 24%
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Garnered a 7x improvement to the overall employee experience for 300,000 employees